Time for change! Uganda is located in East-Africa and has about 47 million citizens of which 50% is below the age of 20 years and one third earns less than $1 a day. Up until today education can’t be taken for granted and this is certainly the case for women.
When women are (financially) empowered the whole family will benefit as they will be able to provide in the basic needs and children will be able to go to school. All of this has a major impact on the society, which can break the circle of poverty. Women can become economically stronger by engaging in activities that generate an income. Most of the time it is because of lack of knowledge why the women financially are not able to take care of their families.
A Woman’s Worth empowers women in de slum areas in Uganda by sharing knowledge about entrepreneurship, personal development and fahsion so the women become (financially) independent and self-sufficient. We believe in the power of knowledge and therefore we don’t give out money or loans. Loans cause a lot of stress in Uganda as the interestrate is 25% and they hardly check if women are able to pay back within the set time.
Our “Goals for Women” program takes 6 months and and is focused on 2 main pillars, Personal development and Entrepreneurship.
In the first weeks of the program we use a variety of tools (lifeline, tree or worries, network circle, etc.) to get a good view of the personal situation of the women. By doing this we get to know where they need extra help or if we need to focus on certain personal circumstances.
During the weekly training we empower women by building their self-confidence. During our bonding exercises we ask them to talk about personal issues, which is not common in the Ugandan culture. By sharing these experiences they find out they are not the only ones struggling with certain situations and that even the other members have the same worries and circumstances. We teach the women how to stand up for themselves and that they don’t have to accept all situations just as they are. By focusing on the positive things in life we have seen some great changes in their behavior and self-esteem. Since some of the women had limited access to education it is the first time in their life they receive a diploma after completing our program so this is a huge milestone and a boost for their self-confidence!
The women already have a small business when they join the program. Most of the women have a small stall at the market where they sell fruits and vegetables or they work as a hairdresser or tailor. Mainly due to a lack of knowledge they make little or no profit at all. During the training the women learn how to keep records and how to spend the money they have earned in a responsible way. Saving is a very important part of our program. After completion the women are able to write a business plan and start or expand their business step by step.
In the beginning of 2018 we opened up a small tailoring workshop and in 2020 we launched the A Woman’s Worth Fashion Academy. The tailors in the slum areas are trained to become professional fashion designers so they can compete with the many tailors in the communities who only know the basics. We discovered a lot of hidden talent and to give the women a platform we started to organize Fashion Show “From the slum to the catwalk”. Because of the enormous support of designers, artists and international models we could give our women an unique experience where their designs were showcased during a professional show. In October 2020 the 3rd edition will take place while the women showcase their own collection to the biggest influencers of the East African fashion industry.
Organization and history
A Woman’s Worth is founded in 2015 by Susan Geurts from the Netherlands. After her first visit to Uganda in 2013 she was touched by the perseverance of the women. She worked for different organizations in Uganda and she found out that her commercial knowledge and experience added a lot of value to different communities. It made her decide to start her own organization for women, A Woman’s Worth.
“By sharing knowledge and experience you can create a huge impact in Uganda. A lot of organizations are focused on short term while they need long-term solutions”.
We are very grateful for the support of our partners as because of them we can empower women by sharing knowledge so they can build an independent life for their families.
By joining forces we are able to give women access to a better, self-sufficient and independent life. The companies below share our vision and contribute in various ways to achieving our goals. On behalf of the whole team and most certainly on behalf of the women we thank our partners for their support.
What we want
Every woman in Uganda deserves an independent and self-sufficient life!
How do we do this
We train Ugandan women in entrepreneurship and personal development so they become self sufficient and (financially) independent.
‘You can’t judge a book by it’s cover’